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In today’s post, I am going to be sharing 10 Pinterest mistakes you might be making that are sabotaging your blog’s growth, and how you can fix these mistakes. This is a long one, so grab a snack and something to sip on, and let’s get to it!
This post has been updated with the 2020 changes to Pinterest’s algorithm!
If you are a blogger, chances are you know about Pinterest or have heard about it.
But what exactly is it, and how do bloggers use it to generate traffic to their blogs?
Contrary to what I’ve heard many people refer to it, Pinterest isn’t a social media app. It isn’t used to chat with other people or a place where people can share their daily life.
Pinterest, in simple terms, is a visual search engine.
You search for something you are interested in, and the results come out in the form of pins, which are the vertical images you can click on that will take you to that specific post.
Why is this a good thing for bloggers?
Bloggers benefit from Pinterest because we can pin our posts to Pinterest and when somebody searches for, say, a healthy morning routine, all of the bloggers who have published a pin about a healthy morning routine have the potential to get their pin clicked on.
And that’s where your blog traffic comes from using Pinterest.
Psssst, if you’re interested in a free 7-day blogging course, leave your email below and you will receive your first lesson shortly!
Right now, 95% of my blog traffic comes from Pinterest referrals. This percentage has been going up ever since I started using Pinterest months ago.
If you are a blogger who is interested in using Pinterest to get more visitors to your blog, this is the post for you.
Pin for later! 🤗
10 Pinterest Mistakes That Sabotage Your Blog’s Growth
Your Pinterest profile isn’t optimized for best results
The way you set your profile on Pinterest is crucial to your success on the platform.
SWITCH YOUR ACCOUNT FROM PERSONAL TO BUSINESS
For starters, you want to have a business account set up, not a personal one. A business account will show you your Pinterest analytics which you can use to see which of your boards and pins are performing the best!
You also want to have a clear picture on your profile. People connect with people, so I’d recommend a headshot of some sort (even a selfie can work) so that those who click over to your profile get to know the face behind the pins.
YOUR FIRST BOARD
The next thing I recommend ALL bloggers to have as their first board on Pinterest is a board of ONLY YOUR pins. A whole board dedicated to just pins that link back to your blog.
This is because when other Pinterest users click on your profile, they have a clear visual of what you blog about and don’t have to go searching for your content elsewhere. If they feel like your pins are interesting, they’ll follow you straight away!
Your pins aren’t click-worthy
As much as it pains me to say this, some pins I come across on Pinterest just… don’t look good. The fonts don’t make sense, they don’t have any images, and the worst is when they’re not vertical pin.s
This, of course, is subjective, however, there are some things that make pins stand out from others and appeal to more people.
How to create perfect pins:
- Have a nice image that is not too crowded to distract from the fonts
- Have a readable heading and (if needed) a smaller, but also readable subheading
- Your pins should be long and vertical
If you’d like to read more about how to create perfect pins, get your copy of my ebook Pinterest Perfect below!
You are not pinning enough OR are over-pinning
There is such a thing as pinning too much or not pinning enough on Pinterest.
I used to pin 100 pins a day when I first started getting serious about Pinterest and honestly, it wasn’t worth it.
Then, I lessened the number of pins that were going out daily to an average of 50 per day, until Pinterest made changes to its algorithm this just this year.
It is now preferred to be pinning 15-25 pins a day.
No more than that!
Consistency is everything with Pinterest. When you stop pinning daily, your stats will drop, so it’s a good idea to commit to a number of pins that is realistic for you.
I think between 15-25 pins a day is doable for most people, especially when using Tailwind.
However, I do know that some bloggers choose to pin manually and get good results. I would probably not like that, because that does take more daily effort than if you were using a scheduler like Tailwind.
For example, I spent a Saturday a few weeks ago creating new pins and now I have 25 pins scheduled to go out every day for the next 3 weeks. Those few hours spent scheduling so many pins really pay off when I don’t have to work on manual pinning every day!
You can read more about how I use Tailwind to drive traffic to my blog in my ebook Pinterest Perfect!
Your pins all look the same
Remember when I talked about pins looking good being subjective?
For this reason, it’s good to experiment with different styles and pin layouts. You never know what might appeal to your audience, and you don’t know what kind of a pin will attract new readers to your blog!
I see a lot of bloggers sticking to one color theme and keeping the same fonts throughout their pins, but switching it up in terms of how their pins actually look.
Here is an example of a couple different pins by Ell Duclos, who happens to be one of my favorite bloggers and who also happens to be KILLING IT on Pinterest. You can see how they’re both different, yet still have similar features like the colors and fonts!
You are not using relevant keywords
Keywords are everything when it comes to making it on Pinterest!
You might have heard about the importance of using relevant keywords on Pinterest, but are wondering HOW you actually FIND keywords that people might be searching for.
It’s really simple!
Say, for example, you wrote a post on your morning routine which you want to create a pin for. To find popular keywords for this post, head on over to Pinterest and type in “morning routine” in the search bar.
All the results that come up are what Pinterest users have been searching for related to morning routines! And just like that, you have your keywords for your pin! Add them into your pin titles as well as your descriptions and your pin will be visible to anyone who searches for these keywords!
You are deleting pins
Please, please don’t do this!
No matter how bad you think some of your pins look or how different your pin style is now, don’t delete your older pins.
Pins have the ability to go viral months after they were first uploaded onto Pinterest, so you could be deleting a pin that would have brought your blog massive traffic months from now!
You are not pinning your own content constantly
I totally believe that you should be re-pinning others’ content every day.
However, it is also super important to pin mostly your own content! I like to follow the 20-80% rule- 20% of the pins that I schedule are other bloggers’ pins, and 80% of the pins I have going out every day are my own pins.
You want to schedule more of your pins to go out than anybody else’s because otherwise, your pins won’t reach as many people as possible, and that’s the whole point of you using Pinterest, isn’t it?
Definitely repin other bloggers’ content, but also make sure to give your own pins as much exposure as you can.
You don’t have enough of the “same” boards
This one may be a little confusing but I’ll try my best to break it down, and if you have any further questions on this please let me know in the comments!
Alright. So, your boards on Pinterest matter a LOT, and how many boards you have also matters.
Let’s say your niche is blogging. If you have one or two boards dedicated to pins on blogging, you won’t be able to get much reach with your pins. You want to create MORE of the SAME types of boards.
These could include: Blogging, Blogging 101, Blogging Tips, Blogging For Beginners, Blogging Tools, Blogging Secrets, How To Blog... you get the idea.
Once you have your blogging boards ready, (optimized with keyword-rich descriptions, of course) you are ready to start pinning the SAME pin to each of these boards.
More boards that your pin is pinned to = more exposure for your pin.
You don’t join group boards
Group boards aren’t dead, contrary to what is being said out there sometimes.
The key is finding engaged and monitored group boards!
Group boards are a great way to get more exposure to your pins! I’ve been very lucky to find group boards that are monitored and that ensure people are following the rules and re-pinning as much of other bloggers’ pins as their own pins.
If you’d like to get started on group boards on Pinterest, you’re welcome to join mine by clicking here!
You aren’t using Tailwind Tribes
A feature that I slept on for a long time on Tailwind is Tailwind Tribes. I don’t sleep on it anymore!
Similar to group boards on Pinterest, Tailwind Tribes are groups (usually niche groups) that you can upload your pins to and, in return, re-pin other bloggers’ pins.
I like Tailwind Tribes a LOT more than Pinterest group boards because Tribes are monitored very closely, and if people don’t follow the rules and re-pin others’ pins, they get kicked out of the tribe.
The key with Tribes is to find ones that are active! Another cool thing about Tribes is that a LOT of HUGE bloggers are also on there, and there is always a chance that they will add one of your pins to their Tailwind queue, which will later publish to their huge audience!
Here are some of my favorite Tribes which I upload my pins to all the time:
*Bonus tip according to the changes Pinterest has made in 2020!
You are not creating fresh pins
Pinterest is now pushing out pins that are considered “fresh” further than they would old pins.
What does this mean? Make new pins daily. Yup.
A few new pins a day is going to set you apart from the competition and show Pinterest that your content is fresh and exciting. In turn, Pinterest will reward you by pushing out the pins you are creating daily to be viewed by more people.
Some tips on fresh pins copied straight from Tailwind’s CEO:
“Fresh” content refers to a new Pin image and URL combination Pinterest hasn’t seen before. You can create several images that link to the same blog post, page, or product listing, and each of those would be fresh when saved to Pinterest for the first time.
Use new images and text combinations every time you make a new pin for the same post. Keep it fresh!