[…] You could create cheatsheets, mini ebooks, checklists or mini guides – it doesn’t need to be anything massive just a magnet to pull someone in. My friend Mariam has a great post on the Best Opt-in Freebie Ideas To Explode Your List. […]
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In today’s post, I will be sharing 10 of the best opt-in freebies that you can create to grow your mailing list.
As a blogger, you probably know how important creating a mailing list is. If you blog but don’t have a mailing list yet, head on here to learn how to create a mailing list for free.
I also explain why having a mailing list is important, and some ideas on what to send out as newsletters.
A lot of fellow bloggers have told me that they don’t know why their mailing list isn’t growing. If you’re also wondering the same thing, it might be because you’re not offering your readers anything in return for subscribing to you.
Which of these sounds more appealing to you?
Subscribe to my newsletter for the latest updates!
Or
Sign up here for a free training in (something to do with your niche)!
My guess is the latter.
In order for your readers to turn into subscribers, you need to offer them something that will provide value for them.
While you’re here, I offer a 7-day blogging email course that you can sign up to if you would like to learn more about creating a blog, promoting it, monetizing it and more.
This post contains affiliate links. You can read my disclosure here.
Pin for later 🙂
10 Opt-In Freebie Ideas To Explode Your Mailing List
Templates
One thing I love to sign up for are free templates! You can create an editable template in Canva and then save it as a PDF to your subscribers.
Webinars
Webinars are really fun to watch. If you are knowledgeable about a certain topic, film yourself talking about it and offer that as your freebie. You could also offer a free webinar to go along a blog post that you want to explain more about!
Workbooks
The first freebie that I ever created was a workbook. Workbooks can be created for a number of different niches so if you have an idea for one, go for it!
Ebooks
You can either create a short ebook for your new subscribers, or offer a few pages of a paid book you have as a sneak-peek.
Printables
Give your readers a printable that helps them achieve something related to your post or niche.
Courses
Who doesn’t love learning something new? You can set up an automated course like I did with ConvertKit, or set one up with your mailing service.
Checklists/Cheat Sheets
This can be used by your readers to help them achieve a goal by outlining actionable steps!
Coupon Codes
If you offer a paid service, or ebook, you can offer discount codes on those as an incentive for your readers to sign up to your mailing list.
Resource Library
If you create many freebies, you might want to consider creating a resource library where your subscribers can choose what to download.
Audio
This can be similar to a podcast episode and can like the webinar, can have a further explanation of your post or niche.
I hope you enjoyed this post on 10 opt-in freebie ideas. If you have any more ideas on what to offer readers as an opt-in freebie, leave them in the comments below!
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These are fantastic ideas! I haven’t focused much energy of any of the above yet however I can see how appealing it would be and how professional it looks.
Thank you for sharing!
Alyssa
thesacredspaceap.com
Thank you so much Alyssa! 🙂
This is a great resource for anyone considering offering opt-ins on their website. Thanks for sharing!
My pleasure!
Love this! As someone just starting out, I love being able to read new tips like these!
I hope this can help you! 🙂
Very useful. I personally use check lists and work books as my opt ins, some of which can be digitally completed.
That’s awesome! I’m really enjoying your workbook, Nyxie! 🙂
I recently started my blog and I’m struggling so bad. I cannot seem to get out of a writing slump and I’m awful at pictures for my fashion posts. Do you have any tips?
Are you struggling with the whole concept of your blog or just these 2 aspects of it? Writing slumps happen to everybody! Whenever that happens to me, I like to read other blogs in my niche to get some inspiration. Pinterest helps too! With pictures, honestly, practice makes perfect. Try to take them in natural light and just practice daily until you find a style that works for you!
Great ideas for a newbie like me to email subscribe lists. I’m not quite ready to set one up yet, but I’ll definitely keep your advice in mind.
Thanks 🙂
I hope that once you do decide to start one this comes in handy!
Love this post ! Super helpful and just what I needed ! Thanks for sharing 🙂
So happy you think so!
THANK YOU! These are such great ideas! I’ve been trying to decide what to do for my blog, and I’m glad I’ve seen this post.
So glad it could help you! 🙂
I currently don’t have a mailing list (I did think about it a couple months ago) but maybe as I grow and I find myself able to dedicate some more time to things like mailing list then I will use these tips! Thanks for sharing as sometimes mailing list emails do get a bit boring haha 🙂
Haha I totally agree, that’s why I haven’t sent a newsletter for the past 2 weeks! 🙃
I already had an idea for the first freebies I want to create, but thanks to this post I came up with a few more ideas! I’m so excited to get to working with at least one new freebie today!
– Laura || https://afinnontheloose.com
That’s so awesome! I’m glad this post gave you some more ideas! 🙂
Great article! I’m learning more about blogging and this is nice and easy to read – well done!
So happy you think so! 🙂
This is really a helpful post. I was actually looking to make my mailing list and with this article I got linked to it. Thank you x
My pleasure! I always think it’s good to have a mailing list. 🙂
This was practical and easy, I have been struggling myself with trying to come up with a pdf, but I might go the audio route actually 🙂 Thanks for the idea Mariam
That’s awesome! Not many people do audio. My pleasure! 🙂
Loved this post ! Super helpful and after reading this I have some interesting ideas for my blog ! Thank you for sharing, love your blog.
Maya, http://www.travel-by-maya.com
Love the post! Super helpful and gave me ideas for my blog. Thank you for sharing!
Honestly, love your blog in general 😊
That’s so sweet! Thank you 🙂
Great tips, thank you – it is an area I want to start trying so I will definitely try one or some of these!
Best of luck! 🙂
These are some really great suggestions! I have both downloaded from others and created for our blog many of these, but getting inspiration for new angles on what I have been doing never gets old. That’s why I really took a shine to the idea of offering a page or two from a paid ebook; which is something I hadn’t considered before. Thanks for awesome advice!
My pleasure! I’m glad you found the post helpful. 🙂
I love this list, and I have some new ideas about creating a freebie for my readers! I knew the importance of having an email list, and I started one right along with my blog, so I’m ahead of the curve there. But it was basic. Like what you see? Subscribe. It’s worked, as I have over 600 subscribers. But I definitely think it could be doing better! Thank you so much for this post, because I now have a much better idea of how to actually create the freebies. Nobody ever explains that part. Lol. Which was why I never created one.
My pleasure! It’s awesome to hear that you’ve been able to get so many subscribers effortlessly! I do think that once you create an opt-in you will see even more people subscribing. Canva is your easiest bet when creating digital products!
This is super helpful! Thank you xx
My pleasure! 🙂
Love these ideas! Since these are all things I am forever enticed by, there are others out there who would be encouraged by the same. I have not started an email list yet but I am looking to an forever needing ideas on what to put other there.
I hope you could find this list helpful! 🙂 Thank you for reading.
Thank You! I just created a subscribe pop up for my blog yesterday so I appreciate the advice.
That’s awesome! I hope you could get some ideas from this post 🙂
This is great! When it comes to a mailing list, I have no idea how to start or how to even find the time to create all these things (I’m a new blogger & full time nurse) but I know these are all important if I want my blog to grow!
Thanks for the tips 🙂
I can completely relate! I still have my 9-5 so it’s a balancing act for sure 🙂
Great freebie ideas! I never seem to have enough time to create any, and I need to make it a priority. Thanks for sharing your helpful list.
I also put off having an opt-in freebie but once I started with my first one I quickly got inspired to make more! 🙂
These are great tips, I have been struggling to create something that will captivate new subscribers and grow my list. I will have to give these a try!
I hope these ideas help you! 🙂 Thank you for reading!
These are great ideas! thank you for sharing! I have been struggling to come up with something that fits in with my niche, so I will definitely be exploring some of these options 🙂
I hope you find something that can help you! 🙂
Great suggestions! I’ve pinned this so I could reread this later and really focus on getting my freebies and emails ready.
I hope it can help with building your mailing list! 🙂
Great tips ! super helpful !
Amazing info! Thanks for the tips!
Really great options to take a blog to a new level. Such good ideas I am going to pin this! Thank you!
– Kristen Bucy
https://kristenbucy.com/
That’s great to hear, thank you! 🙂
Great post! Thanks for sharing 🙂
Thank you for reading! 🙂
Great tips! I’ve been meaning to check out Canva. Thank you 😊
You will love Canva! 🙂
These are great ideas, thank you for sharing! I definitely need to look into some of these for my email list. Definitely pinning this.
Thank you so much for reading! 🙂
You’re also so helpful in regards to providing I for for newbies like me I’m still trying to figure out this whole blogging and social media marketing thing ! And you always provide good resources thank you ❤️
Thank you so much! I’m so happy to know that my content can help other bloggers. 🙂
Great tips! I have an opt in but need inspirations and ideas as summer comes to a close. Thank you for sharing.
My pleasure! I hope you found something here that helped you 🙂
Thank you for these tips
Will be making my first webinar in September 2020 to help grow my email list
Some amazing ideas here! My mailing list is definitely a work in progress and I’d love to work on offering different freebies. Thanks for the inspiration!
This is super helpful although I’ve got a a resource library packed full of free downloadables and I’m still struggling to grow my list!