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How to grow your blog traffic with Pinterest marketing

As a blogger, you want to grow your blog to reach a wider audience, right?

One of the best things I’ve ever done for my blog was get on Pinterest. Without it, I don’t know what my blog traffic would be like.

In this post, I am sharing all my best Pinterest marketing tips which have helped me grow my blog traffic to over 200k monthly sessions in less than two years.

Here is a screenshot from the past month of my blog traffic.

And here is where my Pinterest account is at this current moment.

You can follow my Pinterest account here if you like personal development and blogging tips.

I got to over 10 million monthly Pinterest viewers AND over 200k monthly blog sessions despite being marked as spam by Pinterest (more on that later) in less than two years after starting my blog.

The reason why I’m so passionate about Pinterest is that it brings results. And it brings them faster than any other blog growing method I have tried before.

So, ready to learn tried and true Pinterest marketing tips that will actually help? Keep on reading.

No time to read now? Pin for later! 📌

1. Work On Your Profile

Think of your Pinterest profile as the first impression you make on your potential followers and blog visitors.

It should be clear to anyone who visits your profile what you post about and what they should expect from you if they follow you.

That means having a clear username, a bio that tells what it is you post about, and board covers for each of your boards.

Your board covers should specify what each board is about.

Speaking of boards, it’s a good idea to have the first board on your profile to ONLY have your own pins. You can name it something like “Best of” or “Featured posts”, so people know that they can find all your posts in one board.

If you blog about a few different things, you can also separate them within that first board by niche. Below is mine for reference:

2. Keywords Everywhere

Pinterest is a search engine. When someone goes on Pinterest, it’s for a specific reason, just like with Google.

You need to add keywords that go with your niche to literally everything- your username, your bio, your board names, your board titles, board descriptions, and pin descriptions.

Here’s an easy way to find keywords that people are searching that will pertain to your niche.

In the search bar, type something you’re about to pin. For this example, I’ll use “chocolate chip cookies”.

See all those suggestions that pop up? Those are your keywords. Use them!

3. Pin Mainly Your Own Pins

Something that many bloggers do that doesn’t help their reach on Pinterest at all is not pinning enough of their own pins.

You NEED to pin mostly your own content. Repinning, as of 2020, is redundant and doesn’t get you good results.

Do pin a couple of pins from other users every so often, however, most of the pins on your profile should be your own.

Another thing I’ve found to be very helpful is only pinning fresh pins. That means that I upload new pins to Pinterest every day. More on that in the next section.

4. Don’t Over-Pin

You can definitely pin too much, and you don’t want to do that.

Pinterest’s spam filters are unfortunately known for sometimes flagging users as spam by mistake. That is why I don’t recommend pinning more than 30 pins at all.

I’ve been flagged as spam twice because I was over-pinning. This was a mistake on Pinterest’s part. They took my pinning too many pins as spam, and it took a few weeks to get my account back to normal.

So do be mindful that you can definitely pin too much.

I would suggest starting with 5 fresh pins a day, and overtime increasing that number to 20.

Related:
10 Common Mistakes Made On Pinterest

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5. Work on Your Pin Design

People like to click on attractive-looking pins. If nobody is clicking on your pins, it might mean that you need to work a little more on your pin designs.

Thankfully, pin designs are something that Pinterest users get better at the more they create them.

I found that using pin templates also helps a LOT, because instead of wasting time thinking of pin design ideas, I can just download a few templates and work on those. Etsy has a ton of pin templates you can choose from.

Another thing that can help you in your pin making is Adobe Express’s free new Pinterest tool. You can customize the pins to your liking with free filters, fonts and more, making it easy to create new and fresh pin designs for your website.

6. Be Consistent

Pinterest isn’t a get-big-quick thing. It takes a lot of dedication and time, and often bloggers are ready to throw in the towel because they think it’s not working for them.

That’s a huge mistake. As long as your account isn’t flagged as spam and you’re staying consistent on pinning on the platform, your account WILL grow.

Some accounts grow faster than others depending on the niche, but as long as you’re active on the platform, you will see results in a few months’ time.

If you found this post on Pinterest marketing helpful, you will love my Pinterest marketing guide. It has 100 pages full of so much more information on how I took my Pinterest account from 0-10+ million monthly viewers in just under 2 years.

You can check out my Pinterest marketing guide here. It also comes with a few bonuses, including 10 free pin templates!

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