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How to write a good blog post:
Tips and tricks on how to write a blog post fast and make sure it’s perfectly optimized
Are you a beginner blogger wondering how to write the perfect blog post? Or maybe you’re a seasoned blogger who would like to learn more tips on how to write a blog post fast.
Either way, knowing how to properly structure and write a blog post is essential if you want to make sure that your blog posts are perfectly optimized for your readers, as well as for search engines.
In today’s post, I am going to be sharing everything I have learned about how to plan for, structure, and write a good blog post.
Everything you’re about to read here I’ve learned through trial and error, advice from other bloggers, and courses I’ve bought on the topic.
When it comes to SEO, I learned everything I know from Debbie Gartner, who has amazing resources on SEO. The one I personally purchased form her is Easy On-Page SEO, and it was worth every penny.
I’d definitely recommend you check her resources out if you’re interested in learning more about SEO.
If you’ve been thinking about starting a blog and stumbled upon this post, I have a free 7-day blogging course for beginners you can enroll in right below!
Before we get into the post, I also wanted to share with you an interesting article on how to find the perfect web host for your blog or website. With so many hosting platforms out there, it can definitely get a little overwhelming.
Hopefully this research will give you a better understanding of web hosts and you will be able to make an informed decision on the perfect host for your needs. Check out the article here.
With all that said, let’s jump into how to write a proper blog post.
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How to write a perfect blog post
Start with the basics
Whatever niche you’re in, writing a good blog posts starts with thinking about a problem you can help your readers solve.
After all, you should probably write about something that people are going to search for. If not, then you probably won’t get many visitors to your site.
A great way of finding out if your idea is worth writing about is by doing a little research. Type in your topic into Google’s search bar and see what pops up.
Using a keyword tool like Ubersuggest is also important, as it will tell you what related keywords you should use throughout your post to rank well in search engines.
Now that you’ve got your blog post idea and related keywords, let’s move on to the next important part.
50 blog post ideas for lifestyle bloggers
Your blog post title
You might be thinking that writing fancy, attention-grabbing titles works best for SEO, right? Well, it turns out that’s not necessarily the case.
There is a H-U-G-E difference between titles for SEO and titles you write on your pins on Pinterest.
SEO is more to the point. Think about what you type into Google searches. Is it more along the lines of “How to make bread” or “The only bread recipe you will ever need”?
Of course, it’s the first option. Nobody is really typing all that extra stuff into Google.
Leave the catchy, attention-grabbing titles for Pinterest, where they’re actually needed.
Writing your blog post
The writing process is different for everybody. I, personally, know that I’m going to focus on 3 things in the body of my blog posts.
- Catchy, keyword-rich introduction
- Main body separated by headings
- Conclusion that includes a call-to-action
Let’s break this all down.
Remember when we talked about keywords? A good SEO introduction has a variation of your keyword in it. Of course, the introduction can’t just be a bunch of keywords stuck together to make a sentence.
A good rule of thumb when it comes to writing a good introduction is writing it in a way that attracts the reader, as of course you want whoever reads your post to stay on the page and read until the end.
Another reason why you want people to stay on your page, besides reading all of your hard work, is because of SEO.
If someone clicks on your post, skims the beginning and decides it’s not worth their time, and then clicks out of your post, that sends a message to Google that this post isn’t good enough to be featured in searches.
Making sure that you write an attention-grabbing introduction is, therefore, a pretty big deal!
The main body
Please, please use headings. Breaking your post into different parts using headings is so much more user-friendly. This way it’s easy to navigate your post and easy to read it.
And as we saw before when I talked about your introduction, you really want to keep your readers happy if you want to rank high in searches.
Another thing to remember when writing the body is to make your sentences on the shorter side. Long sentences tend to confuse readers.
In addition to writing short sentences, don’t write long paragraphs. Unlike essays, blog post paragraphs ideally shouldn’t be longer than 3-4 sentences.
Again, this is all to keep your readers happy. The easier your post is to read, the longer they will stay on your page. The longer they do that, the better for your rankings. It really is a win-win situation.
A very big thing to remember is that writing a good blog post for SEO is a lengthy process. Meaning, you ideally want to be writing anywhere from 1500 to 3000+ words.
The reason for that is, again, to have people on your site for a longer amount of time.
You want the most of your writing to be in the main body of your post. If you write a too-long introduction, your readers might get bored and click off. And it’s not really necessary to write a lengthy conclusion either.
Speaking of the conclusion, that’s what I am going to get into next. Here we go.
I don’t really do a whole lot with my conclusions except maybe stress on a point I already mentioned in the post, but I do do one thing every time.
I make sure that the conclusions in my posts have a call-to-action at the end. A call-to-action will guide the reader as to what to do next.
There are a few ways you can go about this:
- Adding an opt-in form which leads your reader to download something for free, which would then add them to your mailing list.
- Asking an open-ended question, which is great for getting comments on your blog posts.
- Interlinking. Adding related posts is a great way to reduce your bounce rate.
After you’ve written your post
You might be thinking that this is it. You have written your beginning, middle and end, and you have keywords throughout your post. What more is there to do?
Well, writing the post is only half the journey to a well-written blog post.
What you do after you write your information can have huge results for your traffic and your blog, so don’t skip this step.
I talked briefly about this in the conclusion, but we are going back to interlinking.
Go through your whole post next and see where you can add related posts between your sections.
For example, if you mention self-care briefly somewhere in your post, add a link to a self-care post of yours right after. Remember to click on “Open in new tab”, to keep your readers from being bounced to another post without first finishing reading the one they’re on.
Adding images can definitely make it easier to read your blog post. Add an image after every few sections of your post to break up the wording a little.
I think you can by now see that keeping people on your post as happy and interested as you can is absolute key to ranking well in search engines!
The images I use on my posts are all stock photos. I’m no photographer, so I choose to purchase my photos from reputable stock photo sites instead.
Here are the stock photo memberships I have and thoroughly recommend:
- Ivory Mix
Another quick tip when it comes to images: Stock photos are usually very big in size. Adding them to your blog posts as they are will probably slow down your site, especially on mobile. You don’t want that!
Therefore, make sure to resize your images before you add them to your posts. I use Canva Pro for this, but I’m sure there are other, free websites to do this!
Don’t skip this step! Seriously, adding pinnable images is going to help you so much with getting your content out to more people.
Adding two pinnable images, one somewhere in the beginning and one at the end is ideal. You can also add a little reminder for people to pin your images as a nudge for them to actually do it!
Anyone who knows me knows that I love Pinterest and gush about it all the time. It brings me the most traffic out of all my other referrers.
If you’ve been wanting to learn more Pinterest tips to grow your own blog traffic, I have a free Pinterest cheat sheet you can download right below! It contains 40 quick tips on how you can optimize Pinterest to drive traffic to your blog.
Next, go through your post and add affiliate links where you can.
Affiliate marketing is a great way to make money blogging, and I make a pretty good sum from it every month!
In fact, you can read exactly how much I made blogging in my recent income report post.
Looking for more ways to make money blogging? I explain how you can monetize your blog here.
When promoting affiliate links, you need to disclose it properly on all your posts that contain them.
I used to write an affiliate disclosure on each post until I downloaded a plugin that automatically places it at the top of all my blog posts. Both ways work, but make sure it’s there.
Before you publish your blog post, you will of course need to proofread it.
I tend to read as I go, but even then I catch mistakes when I’m doing my final read.
You definitely don’t want to miss this step!
Publish or schedule
And finally, after all your hard work, you are ready to either publish your post, or schedule it for later.
I used to be big on scheduling in advance, and that helped a lot when I was working a lot more. These days, I mostly publish whenever I write a post.
Link your new post in older posts
I forget to do this 80% of the time, but it’s so important!
When you’re done with your blog post, go through your blog and paste the link to your new post in any older posts that relate to it!
This will make readers who are on those older posts of yours potentially click on this new one. And who doesn’t want that?!
So there you have it, guys! This is everything I know about how to write a killer blog post. Once you do this a few times, it gets easier and much faster than the first time.
Of course, other bloggers might have their own techniques on how they write blog posts, and that’s okay! It’s all about what works for you. If you’re seeing good results with SEO the way you write your posts now, then that’s awesome!
But if you want to try out some new things when it comes to your posts, I hope you take a few of these on. I’m sure you’ll see good results!
Before you go, tell me, what is something you make sure to do in every blog post? Has this post taught you something you didn’t know before? Let me know in the comments!
As usual, if you enjoyed this post, please pin it to share with more bloggers!